Question: Macmoo Real Estate is beginning to use data - driven processes to determine the value that it gets from different marketing activities. Macmoo's website lists
Macmoo Real Estate is beginning to use datadriven processes to determine the value that it gets from different marketing activities. Macmoo's website lists available properties and allows customers to request information. Macmoo tends to advertise in local newspapers and specialized real estate periodicals. The marketing director believes that Macmoo's traditional spring advertising campaign, which runs during the month of March, is an effective use of advertising resources. When pressed for evidence, the marketing director points out that revenues in March have consistently been higher than revenues in February.
Which of the following, if true about the real estate industry in general, would weaken the marketing director's argument?
Point
The demand for houses is higher than it was last year
Sales are generally higher in March than in February.
Sales are generally higher in April than in March.
In February, home loan interest rates dropped.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
