Macro Strategies for Developing Customer Value

• Customer Excellence.
• Operational Excellence.
• Product Excellence.
• Locational Excellence.

(more than 200)

There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage.

a)Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.).

b)Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.