Macys online store differs from the in-store experience. The online store offers free delivery on larger purchases, free returns, extensive information about the products, and reviews from other customers. Why might Macys do business this way?

a. Customers want to have access to all the same things online as they do in the store.

b. They want managers to be able to easily switch between in-store and digital sales.

c. Many of the strategies needed to succeed in e-commerce are very different from competing in a non-digital environment.

Identifying the target customer and asking about customer demographics (age, income, location, gender, politics, etc.) is part of

a. supply chain analysis

b. competitor analysis

c. customer analysis