Question: MAD, a mobile application developer, develops B 4 UBuy, an app that searches for retail coupons. Based on the demand estimated for the app during

MAD, a mobile application developer, develops B

4

UBuy, an app that searches for retail coupons. Based on the demand estimated for the app during a free trial, the amount of usage, and the demographics of the users, MAD estimates that the app will sell

4, 000

units over a period of three months. This scenario exemplifies

Multiple Choice

advertising effectiveness.

sales tracking.

sales forecasting.

demand analysis.

product segmentation.

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