Question: Maha will be relocating from Doha to London to continue her college studies. Knowing that the weather in London is much cooler than Doha during

Maha will be relocating from Doha to London to

Maha will be relocating from Doha to London to continue her college studies. Knowing that the weather in London is much cooler than Doha during this time of the year, she decided to buy a new coat. Maha is looking for a coat that is trendy in design and suitable for the weather in London. 1. Using the five steps in the purchase decision process, describe the process that Maha will follow in order to buy this coat. 2. What are the different information sources that Maha could use in order to search for the right coat for her? 3. For each of these sources provide two specific examples that can be used by Maha and briefly explain each of them. 4. How would you describe Maha's involvement in the purchase process of the coat and which problem solving variation is Maha most likely to follow when purchasing the item? Explain If you were the manager of the store from which Maha bought her brand new winter coat, what should you do to avoid any eventual cognitive dissonance that Maha may experience

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