Main activity Read the article and answer the questions below I What your social media likes say about you - and what other people do with them There are more than 1 billion active users on she posted this online. But companies can generate Facebook and over half a billion active users on a pregnancy score, based on whether a woman is Twitter. Every one of these users creates a profile taking more vitamins than normal, buying a bag with information about themselves and regularly big enough for baby gear etc. This is based on data posts information about what they like, where they from millions of pregnant women following certain are and what they are doing. patterns. So when an individual starts to follow that We are collectively creating vast quantities of data- pattern, it is highly likely that she, too, is pregnant demographic data, data about our behaviour and Increasingly, all this information we willingly put data about our preferences. Social media data online is being used to make money. You may think mining is the new big thing for scientists - they can that it's fair enough for companies to advertise to us learn tremendous amounts about us. By tracking without online advertising, we would have to pay for patterns of behaviour amongst millions of people, content on the intemet, and most of us like to believe scientists can predict people's political beliefs, that we can control the impulse to buy in response their gender and sexuality, whether they abuse to these adverts. But what if someone started selling substances, what their health is like and so on. For information about us to possible employers? Telling example, researchers from HP Labstracked 2.9 Josh's boss that, based on his Facebook profile, he million tweets looking for mentions of new films, does not work well in teams and is actually often on and found that they could accurately predict how the beach when he claims to be sick? Or telling Suki's successful a film would be employer that she has a compulsive shopping habit? But what many people do not understand is that the It seems as if we should have some control over the information they put on social media sites is public data that we put online. But we don't. Social media information - whatever privacy settings you choose. sites make our information available to businesses Companies can approach social media sites with who can do whatever they want with it. So should lists of email addresses, and get adverts targeted at governments pass laws to change this? This seems those users. They can ask social media sites to target like a good idea. However not all governments will adverts at people like those on their email lists, and want to pass this kind of low many governments, the social media sites will use likes dislikes and other even in democratic countries, put the interests of Information that people post to help companies to businesses before the interests of individuals target their adverts. More and more, companies are using social media and the information we post to Some scientists propose an alternative to passing laws. They recommend that warnings are given when create demand for their products, people like or share a post. These warnings would Often, it is not even the obvious things that allow tell them the uses that their data could be put to behaviour and events in our lives to be predicted. They argue that this would create empowered and One company sent coupons for baby dothes to a educated social media users. What do you think fifteen year old girl - weeks before she even told her could this work? parents that she was pregnant, and certainly before How do you feel about social media sites analysing your interaction and making predictions about you? Why would you feel like this? I What elements of Digital Citizenships does this article relate? Chose one element of Digital Citizenship and give a real life or imaginary example when and how this element could be violated