make a 4 mins Elevator Pitch!

Work through the case from analysis to recommendations, including the three persuasive argument appeals pathos, logos, and ethos.

You_worlt for a retail chain [pick up a business] as part of their business development team. Your team has been asked to identify the trends expected to shape the retail industry in the upcoming years to identify changes in the company's strategy. According to the most recent McKinsey consumer sentiment survey, the {SQUID-1Q crisis has dramatically shifted consumer behaviours. Fulthermore, it has accelerated the digital transformation of the industry. forced the closure of physical stores, caused uncertainty for the future of the in-store experience. and put an even stronger focus on digital operations. Retailers must work hard to meet ever-evolving customer experience requirements to remain relevant. You are asked to persuade the company decision-makers to strategically commit to one signicant change in their strategy in the following years. You are ready to record a shout pitch directed to them. Using the persuasive tools of ethos, pathos. and logos. you will convince them to invest in what you have identified as a key proiect for the company to emerge better positioned for the future