Make a 9-cell matrix table with the info provided below

Group project: - Mc Kinsey GE Spotlight Matrix (9 - CELL)

> Company Name - Dick's sporting goods (place at the top)

> Well labelled X and Y axis (Industry Strength/Industry attractiveness

> Use numbers for both axis (5, 3, 1) as indicated in class - (estimate strength and

attractiveness based on the judgement of the group)

> Use appropriate colors for cells (Green, Orange, Red)

> Include directional symbols (see video)

> Different size circles indicating different industry or units size should be properly shaded to

indicate market share

> Write the name of the unit or industry next to the circle in the appropriate cell or place a key

at the bottom of the matrix

> Indicate Winners, Question marks, Average Business, Profit Producers, and losers

> Do not include any other information (only the grid should be displayed for your presentation

in class (place completed grid in your folder)