Make a case for AI in your organisation which is Integrated MArketing Communications Industry $,$ specifically focusing on the viability of AI$$s implementation. Regardless of the framework and structure that you have selected to use to complete this activity submission, your answer should address the following points:

$$ Needs: What problem can you identify that cannot be solved by conventional means?

$$ Alignment: Does the implementation of AI align with the organisation$$s broader strategy?

$$ Finance: Is the implementation of AI financially viable?

$$ Test: How would you test the implementation of AI to ensure that it meets the organisation$$s business requirements?

$$ Analyse: What are the risks involved in implementing AI$?$