Make a plan to have your own establishment in a span of 01 years. For which you are thinking of preparing a strategic planning process. The process is as under:

Strategic planning process within a business unit (adapted from Kotler & Keller, 2009).

Looking at the above process comment on various tools that can be used at each of these stages to reap maximum benefit. Try to give a brief detail of each tool or strategy that can be adopted by you at each stage for successful execution.

BUSINESS MISSION INTERNAL ENVIRONMENT SWOT ANALYSIS EXTERNAL ENVIRONMENT GOAL FORMULATION STRATEGY FORMULATION PROGRAMME FORMULATION IMPLEMENTATION FEEDBACK AND CONTROL BUSINESS MISSION INTERNAL ENVIRONMENT SWOT ANALYSIS EXTERNAL ENVIRONMENT GOAL FORMULATION STRATEGY FORMULATION PROGRAMME FORMULATION IMPLEMENTATION FEEDBACK AND CONTROL