Make a thorough market opportunity plan on this as this will be use on a business proposal. You can base your answer on the short introduction provided below or you can add your own/provide your own strategy.

ABC Company is a newly introduced beverage that aims to alleviate menstrual cramps and irritation for women. It is available at an affordable price and is effective in providing relief from the pain of cramps and dysmenorrhea. Unlike other drinks that serve the same purpose, ABC Company's product is ready-to-drink, making it more accessible and convenient. The target market for this product is women who are experiencing menstruation, especially those who struggle with it. To reach a wider audience, we plan to utilize online platforms for advertising and sales, distribute flyers in various locations, and offer reselling opportunities. In terms of finances, we have allocated a budget of 36,000 for marketing expenses in the first year, which includes subscriptions to online graphic tools, printing of flyers, and other advertising costs.