Question: MAKE A TOWS ANALYSIS BASED ON THIS External Opportunities (0) 1. Increasing income and growth of Hispanic population. 2. Technology advances in the airline manufacturing

MAKE A TOWS ANALYSIS BASED ON THIS

External Opportunities (0) 1. Increasing income and growth of Hispanic population. 2. Technology advances in the airline manufacturing industry. 3. Increase in online marketing, promotions and reward programs. 4. Baby Boomer leisure travel. External Threats (T) 1. Domestic and international terrorism. 2. Threats from low-fare competitors. 3. Remote working and video conferencing. 4. Increasing world prices of crude oil. TOWS MATRIX Internal Strengths (S) 1. Relationship building and employee motivation. 2. Standardization of fleet. 3. Customer satisfaction rankings 4. High number of departures and capacity utilization SO ST Internal Weaknesses (W) 1. Oil hedging strategy 2. Conservative growth strategy 3. Unionization of workforce WO WT

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