Make a Tows Matrix that assess the strengths, weakness, opportunities, and threats for Dannon based on the case study For typical corporate strategies under purpose of communication.

	Strengths 1) 2) 3)	Weaknesses 1) 2) 3)
Opportunities 1) 2) 3)	Identify one strategy that would allow Dannon leverage their strengths to take advantage of their opportunities: Corporate Strategy 1:	Identify one strategy that would allow Dannon to offset their weaknesses to take advantage of their opportunities: Corporate Strategy 2:
Threats 1) 2) 3)	Identify one strategy that would allow Dannon leverage their strengths to protect from their threats: Corporate Strategy 3:	Identify one strategy that would allow Dannon to offset their weaknesses to protect from their threats: Corporate Strategy 4.

1. As part of the five step process connecting one of your identified strategies above to a communication plan by prioritizing the above strategies and developing the organizations position on the issue above

3. Use the Dannon case to identify Dannon's strategic business units or product lines from Exhibit 5 in the case study and position them on the Boston Consulting Group Matrix below Watch video before trying this analysis.

High Relative Market Share Low Relative Market Share

 

4 . Identify the investment and business level strategies and then select your communication strategy that would support the other strategies?

 

Strategic Business Product line	Investment (increase, maintain or decrease)	Business level strategy (Diversification, Cost based, or Focus - watch video)	Corporate Communication Strategy

5. Describe the different ways in which Dannon can get their communication plan funded and which one do you recommend and why?