Make an assignment with the journal reference.

A)Discuss how attitudes are more complex than they first appear. Explain how we form attitudes; and why there is a need to maintain consistency among all our attitudinal components motivates us to alter one or more of them. B)Explain how audience characteristics help to determine whether the nature of the source or the message itself will be relatively more effective. Discuss how consumer decision-making is a central part of consumer behavior, but the ways we evaluate and choose products (and the amount of thought we put into these choices) varies widely, depending upon such dimensions as the degree of novelty or risk related to the decision.