Make an infographic that shows us the purchasing process in an industrial market. You can work in
Question:
Make an infographic that shows us the purchasing process in an industrial market. You can work in Canva, Picktochart, Infogram or the software of your choice that is specific to this activity. Your name must appear as part of the infographic.
Solve the following mini case
A company that is trying to market a multimillion-dollar sewage treatment system among city governments has not been able to sell a new type of system. This problem has occurred even though the company's systems are cheaper than those of its competitors since they meet the specifications of the United States Environmental Protection Agency (EPA). To date, the company's marketing activities have targeted city government purchasing departments and various state units of the EPA in order to be included on the list of approved suppliers. Conversations with city government personnel indicate that the new system differs greatly from the current ones and, consequently, the engineers of the city sewer and sanitation departments, the directors of those two departments and the city councilors are not familiar with its operation. Consulting engineers hired by city governments to evaluate the engineering and design features of these systems are paid a percentage of the system's cost and are also reluctant to favor the new system.
a) What roles do the various people play in the wastewater treatment system purchasing process?
b) How could the company improve its marketing activities related to the new system?