make fire force strategy and corporate strategy for this article. and also answer the questions below

Dutch manutacturer Tomiom's lortunes dived in 2008 Amencan market leader GoPro. it will contain GPS with sales down 36 per cent to 6959m (C767m, sensors allowing wiers to find and tog exeiting $1.2bn) (2014) and profits down 71 per cent to momens in their video footage, based co speed, altiE25.4m (2014). From its peak of $15bm, mullinational fude, G force and acceieration. Bandit's real selling TomTom's market value was just 2.360 by 2015. How point is its video-edthe and -sharing capabifities. did this decline corre about and what could manage-. Although sat nov devices, sports watehes and action ment do about it? Originally a software developer for business-to-bust- Vigreux explains that 'Tomfom is a bit like a collec- Camerat what could manageness mobile applications and personal digital assis- tion of startups under one umbrella. Employees are tants (PDAs), TomTom became market leader in PDA actively encouraged to be entrepreneurial in product soltware in just two years with navigation applications development.... Were a tech brand at the end of the RoutePlanner and Citymaps. In 2002, the Tomiom day - the only consumer electronics brand to comse out Navigator was launched, providing European custom- of Europe in the last 15 years with a global footprint' ers for the first time with an easy to-use, atfordabie, and if there is one thing that unites Tomtom products portable navigation dovice (PND). Demand was strong its 'we make things easy for consumers'. for the PND which was not just a new product, but an Tomtorn still foeis there is a market for a standentirely new consumer electronics category. TomTom alone sat nav for people to aroid roaming charges on GO, launched in 2004, rewolutionised the way millions mobile phones and the need to buy a new car it they of drivers got from A to B. Affordable and accessible.10 want an in-built system. They are also working with cat everyone, it became the fastest selling consumer tech. manufacturers to build embedded navigation systers nology device ever. Since then, over 75 million devices into their vehicles as the era of the 'cornected car' have been sold in 35 countries, guiding drivers over where manulacturers do everything from updating car 280 billion kilometres. entertainment to stspension adjustment - has forced During 2008, TomTom's sales fell dramatically due automakers into partnerships with technology compato an increasingly saturated sat nav market, plus smart- nies. Competitive concerns mean manufacturers are phone alternatives from Google and Nokia. TorhTom unwiling to share data with rivals and so rely on third was forced to reconsider its business and diversified parties for services such as traffic management as it is into fleet management and vehicie telematics, where not always cost-effective for them to make the investit is now a recognised leader. TomTom evolved from ment themselves. TomTom is currently collaborating just a hardware business, selling sat navs to stick on with Volkswagen on real-time map updates for drivwindscreens, to a software and services provider that erless cars although they will face tough competition offered free mapping on smartphones and integrated from Google and Apple. traffic management systems used by governments to Sources nttpillooporate.tomtomicom, Telegaph. 20 August 2015; quell traffic and manage roads. Financial Times, 12 February 2015 . After partnering with Nike on the Nike+ SportVatch, TomTom launched its own TomTom Runner nd TomTom Multi-Sport watches in 2013, to help uners, cyclists and swimmers keep moving towards Questions eir fitness goals, by providing essential performance Explain the ways in which relatedness formation at a glance. Both have GPS sensors, informed TomTom's post-2008 strategy. owing them to tap into TomTom's navigation platm. TomTom is now straying further from its roots launching Bandit, an action camera, to challenge