make it shoter Purdue Pharma's response focused equally on commitment to fund and tackle the opioid crisis through the treatment and prevention of addiction, as well as the public health efforts that seek to curb opioid misuse. Arguing the widespread misuse of the product, the company reiterated the importance it served to the pain management of many patients. Reputation-wise, the company, regardless of such efforts, was still held accountable by the public and the rest of the legal machinery. Sustained legal indictments against Purdue Pharma mean the company has to settle for almost 10 billion dollars. Many, however, did not feel such impositions were likely to be sufficient to deter other players in the industry. The widespread public discourse, on the other hand, highlighted the fact that there was no criminal liability associated with the company's, along with other executives', actions (Bourgois et al., 2020)