Make marketing plan report on Ulanzi Fill Light including given topic.

Main Sections of a Marketing Plan

1. Executive summary Reviews the plan's highlights and objectives, linking the marketing effort to higher-level strategies and goals.

2. Current marketing situation analysis Analyses events and trends in the environment that can affect the organization, its marketing, and its stakeholders: Internal situation (mission, resources, offerings, previous results, business relationships) External situation (political-legal, economic, social-cultural, technological, and ecological forces) Competitive situation (current and emerging/potential competitors, competitive strategies and advantages) Market situation (market definition, market share, customer needs and behaviour) SWOT analysis (internal strengths and weaknesses, external opportunities and threats)

3. Target market, customer analysis, positioning Explains the segmentation, targeting, and positioning decisions. Also discusses the segments to be targeted, with an overview of customers' and prospects' needs, wants, behaviours, attitudes, loyalty, and purchasing patterns.

4. Objectives and issues Outlines specific objectives, in three categories, to be achieved through the plan, and identifies any issues that may affect the organization's ability to achieve them: Financial objectives Marketing objectives Societal objectives

5. Marketing strategy Summarizes the overall strategy for achieving objectives by creating, communicating, and delivering value to the target market(s). Also indicates how marketing will affect other stakeholders.

6. Marketing programs Lays out the programs supporting the marketing strategy, including specific activities, schedules, and responsibilities for the following: Product Pricing Place (channels and distribution) Promotion (marketing communications and influence) Service Internal marketing

7. Financial and operational plans Financial and operational requirements and results related to marketing programs: Expected revenues and profits Projected budgets Schedules and responsibilities Additional information or resources nMetrics and implementation control Indicates how the plan will be implemented and evaluated, including metrics for performance measurement. Shows how and when adjustments will be made to keep plan on track toward objectives. Includes contingency plans as needed.

Format and Structure of Marketing Plan Report

i. Title Cover ii. Executive Summary iii. Table of Content

1. Current Situation Analysis 1.1. Market Summary 1.1.1. Market Environment and Size 1.1.1.1. Geographics 1.1.1.2. Demographics 1.1.1.3. Behaviour Factors 1.1.2. Market Trends 1.1.3. Market Needs 1.1.4. Market Growth 1.2. Competition 1.3. SWOT Analysis 1.3.1. Strengths 1.3.2. Weaknesses 1.3.3. Opportunities 1.3.4. Threats 1.4. Product Offering 1.5. Keys to Success 1.6. Critical Issues

2. Marketing Strategy 2.1. Mission 2.2. Marketing Objectives 2.3. Segmentation 2.4. Target Markets 2.5. Positioning

3. Marketing Program (Marketing Tactic Plan) 3.1. Product Strategy 3.2. Pricing Strategy 3.3. Communications and Influence Strategy 3.4. Channel Strategy

4. Implementation and Marketing Controls 4.1. Implementation 4.2. Marketing Organisation 4.3. Contingency Planning