Question: make narrative (Description ) for this table Type of segmentation Segmentation criteria Starbucks target customer segment Geographic Region US, Canada, Latin America, Europe, Middle East,

make narrative (Description ) for this table

Type of segmentation

Segmentation criteria

Starbucks target customer segment

Geographic

Region

US, Canada, Latin America, Europe, Middle East, Africa, China and Asia Pacific region

Density

Urban

Demographic

Age

22 60

Gender

Males & Females

Life-cycle stage

Bachelor Stage young, single people not living at home

Newly Married Couples young, no children

Full Nest I youngest child under six

Full Nest II youngest child six or over

Full Nest III older married couples with dependent children

Occupation

Students, employees, professionals

Behavioral

Degree of loyalty

Hard core loyal

Benefits sought

Enjoying quality coffee in a relaxing atmosphere

A place to chat with friends and relatives

A place to work

Personality

Easygoing, determined and ambitious

User status

Regular users

Psychographic

Social class

Middle and upper class

Lifestyle

Mainstreamer

Aspirer

Succeeded

Explorer

Reformer

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