Question: make narrative (Description ) for this table Type of segmentation Segmentation criteria Starbucks target customer segment Geographic Region US, Canada, Latin America, Europe, Middle East,
make narrative (Description ) for this table
| Type of segmentation | Segmentation criteria | Starbucks target customer segment |
|
Geographic | Region | US, Canada, Latin America, Europe, Middle East, Africa, China and Asia Pacific region |
| Density | Urban | |
|
Demographic | Age | 22 60 |
| Gender | Males & Females | |
|
Life-cycle stage |
Bachelor Stage young, single people not living at home Newly Married Couples young, no children Full Nest I youngest child under six Full Nest II youngest child six or over Full Nest III older married couples with dependent children | |
| Occupation | Students, employees, professionals | |
| Behavioral | Degree of loyalty | Hard core loyal |
| Benefits sought | Enjoying quality coffee in a relaxing atmosphere A place to chat with friends and relatives A place to work | |
| Personality | Easygoing, determined and ambitious | |
| User status | Regular users | |
| Psychographic | Social class | Middle and upper class |
|
Lifestyle | Mainstreamer
Aspirer Succeeded Explorer Reformer |
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