Make sure the answers are correct, well explained, thoughtful, and have no grammar mistakes. DO NOT COPY answers from Chegg or other websites. The answer should be unique and original work. The answer should be no less than 400 words. Thanks in advance.

Per Chapter 11 for the week, please give the class the following:

- List what you believe to be a retail channel captain and WHY you think are "in-charge" of their supply chain partners?

- We are getting into the heavy seasonal stock, what is your favorite holiday season product? AND favorite holiday season retail shopping "experience?"

- Lastly, Costco's counterintuitive strategy of carrying dramatically less SKU's than the vast majority of retail competitors works for it. Which do you prefer: lots of choices OR having the choices honed down and reducing dissonance AND WHY>

Per Chapter 12 for the week, please give the class the following:

- What are your top 3 favorite National (aka Manufacturer) or Sub-brands and WHY?

- What is a Store/Copycat brand you purchase regularly and WHY do you buy that and NOT the National/Manufacturer alternative?

- Lastly, what is a Strategic Partnership (exclusive luxury brand to Target, etc.) OR Social Responsibility (environmentally friendly) offering in retail that you either support via purchase or you at least believe works and WHY?