Make sure to use practical examples when explaining the answer.

1. List and explain 5 major International Market Entry Strategies.

2. Describe and explain the meaning of the "country of origin effects".

3. List and describe 4 Public Issues in Direct Marketing.

4. Explain what is user-generated content with an example.

5. List and explain the 6 steps under Rogers needs-based segmentation approach.

6. Define segmentation and explain 4 ways of Segmenting Consumer Markets.