MAKE THIS LONG UP TO 5 PAGE PARAGRAPH FORM MAKE IT COMPREHENSIVE. THE INSTRUCTIONS ARE GIVEN THROUGH PIC

Retailing is important for business students to understand for two main reasons. First, almost all product channel structures conclude with a retailer. This means that no matter where a product starts its journey, it almost always ends up at a retailer. While products may be produced by a manufacture, pass through a wholesaler, or involve transactions with brokers or agents, retailers are the connection to the consumers. Second, retail offers an immense number of job opportunities.

Retail marketing is application of marketing functions in distribution of goods to the customers. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing, promotion and advertisements and show casing variety of goods, at reasonable price with offers like discount, credit. Retail Marketing provides convenience, comfort in shopping in place or medium that is convenient to the consumer.

Modern business of retailing or retail marketing means the same. The business of selling goods to final consumer is done in an organized Systematic manner to deliver the goods desired by people.

IMPORTANCE OF RETAIL BUSINESS

Products are created for consumption and satisfaction of the people. They should the reach people for whom they are meant for. It is the retailer who assumes the role of taking the goods to the people and delivers them to their convenience and comfort,

Now lets talk about the two different retail businesses that I combined as one retail establishment.

THE DESTINATION RESTAURANT

Business idea

- restaurant and bus. Here, the customers can reach their destination and have a meal on the way.

Competitive analysis

- current and potential competitors could be restaurants and travel agencies.

Strength of competitors

Their price could be low

Their travelling could be less

Weakness of competitors

They would be less spacious

They provide only 1 main function

They dont provide much preferences regarding menu or location.

Dont provide 24/7 facility

Retail strategy (STP)

Demographic

- age between 16 to 50, income-middle to high income groups, gender- all.

Geographic

- urban city

Behavioral

- working people, travellers, influencers, foodie travelers.

Targeting-

Focus marketing

- only working people, travellers, influencers and foodie travelers

Positioning-

Only one who provides best of the two services.

Fixed audience

Competitive price range

Best quality

Large variety

Retail marketing mix-

Price

low fare and slightly higher meal pricing. This is done to avoid competition as people prefer to pay the same fare however little bit difference in food prices is actually acceptable.

Promotion

- online, print advertisement, billboard etc.

Personnel

- chefs, drivers, salespeople, waiters and manager accounting to approximately 15 people.

Provide services in shifts. Working hours 24/7

Product

- providing 2 services simultaneously that is of food and travelling.

Place

- ongoing location with different destination points.

Presentation

- unique advertisement outside bus, pamphlets, newspaper advertisement, online advertising etc.

Marketing strategy-

Targeting working professionals especially students, women, old people who dont have time to cook meal can have 1 stop solution for all their problems.

Day and night shift people can have an open restaurant while travelling home.

Would reach out people through stations and can make them aware by pamphlets, billboard advertisements etc.

Provide online website to book their seats.

Online advertising on social media platforms and search engines so as to reach every possible platform and ask for suggestions and improvements.

Provide facilities of lunch boxes in case of long working hours.

Providing them large variety of meal options.

Different cabins so that they can eat as well as work in silence.

Provide them regular cards for travel at discounted price.

KINDLY FIX MY PAPER, THIS IS PARAGRAPH FORM 5 PAGE PLEASE MAKE IT 5 PAGE THEY DONT ACCEPT IT IF NOT 5 PAGE I CANT FINISH IT PLS HELP ME

Paragraph format pls

Think of two completely different retail businesses e.g. coffee shop and bookstore. Combine these two retail businesses in one retail establishment (e.g. Press Cafe by Fully Booked) and add ways to elevate the shopping experience of shoppers. Present a five-page paper containing the following Retail Name Retail Business Idea( the two businesses combined in to one, the rationale behind the business idea) Competition Analysis Retail Strategy (STP) Retail Marketing Mix Store Strategy to elevate customer experience