Question: Making special pricing decisions How would accepting the order affect Lugo Sunglasses operating income? In addition to the special order s effect on profits, what
Making special pricing decisions
How would accepting the order affect Lugo Sunglasses operating income? In addition to the special orders effect on profits, what other longerterm qualitative factors should Lugo Sunglasses managers consider in deciding whether to accept the order? Relevant variable costs: Total relevant variable costs $ Expected increase in revenue pairs x revenuepack Expected increase in variable manufacturing costs pairs x var costpack Expected increasedecrease in operating income How would accepting the order affect Lugo Sunglasses operating income? In addition to the special orders effect on profits, what other longerterm qualitative factors should Lugo Sunglasses managers consider in deciding whether to accept the order? Lugo Sunglasses marketing manager, Nabil Thorne, argues against accepting the special order because the offer price of $ is less than Lugo Sunglasses $ cost to make the sunglasses. Thorne asks you, as one of Lugo Sunglasses staff accountants, to explain whether his analysis is correct. What would you say?
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