Question: Making Training a Competition at SonicFor more than 6 0 years, Sonic has been America s Drive - In . With over 3 , 5
Making Training a Competition at SonicFor more than years, Sonic has been Americas DriveIn With over locations, it is also the largest chain of drivein restaurants in America. The fast food chain sells madetoorder classics and signature menu items delivered by friendly, rollerskating carhops. Sonic created the Dr Pepper Sonic Games, an extensive ninemonth training program, with a goal of ensuring that employees across all of those locations had the same training. The company also saw it as a way to motivate employees to learn and improve their performance. For over years, employees across the chain have been given the opportunity to participate in this competition. A dozen crews participate in the final competition to become the Best Crew in the Country. The training program includes locationbased sessions, team challenges, quizzes, secret shoppers, and individual competitions. The training is relevant to the work that the crews do each day so transfer of training is readily apparent. One goal of the program is to ensure that employees understand every part of the drivein so that they can provide exemplary service to the customers and have fun while doing so The company has found that by incorporating a gamification feel employees get excited and energized about participating in the training. An online portal provides digital training modules that help employees move to the next level. The competition involves crews competing against crews from other locations. As a result, the importance of working together as a local team crew is reinforced. The company believes the training program is successful and has data to support that belief. It has seen improvement in everything from food quality to overall employee performance. Employees have a chance to build their skills and the teams have motivation to work collectively for the good of the business. In the end, members of the winning teams receive an allexpense paid trip to Washington, Dc for the final competition. That event marks the first time many of the participants will have been on an airplane and, for some, even the first time to leave their home state. Those are pretty good incentives to participate in the training program, making the experience a winwin for employee and company. What is your reaction to a training program of this type? Would you be motivated to participate? Why or why not?
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