Question: Malcolm Gladwell provides many examples and principles in his book David and Goliath, Underdogs, Misfits, and the Art of Battling Giants of the small beating

Malcolm Gladwell provides many examples and principles in his book David and Goliath, Underdogs, Misfits, and the Art of Battling Giants of the small beating the big through strategy. Identify 5 principles from this book/author and explain how you will use these to market your personal brand as you start and build your career (limit to half a page):

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