MANAGEMENT 3: SELF-STUDY EXERCISE UNIT 1: STRATEGIC DIRECTION QUESTION ONE (10 marks) Critically evaluate the following mission statement: MISSION STATEMENT To discharge the responsibility as leaders in our trade by acting with complete integrity by carrying out our work to the highest standards, and by contributing to the public good and to the quality of life in the community. * To provide unrivalled value to our customers in the quality of the goods we sell, in the competitiveness of our prices, and in the range of choice we offer. * In our stores, to achieve the highest standards of cleanliness and hygiene, efficiency of operation, convenience and customer service, and thereby create as attractive and friendly a shopping environment as possible. To offer our staff outstanding opportunities in terms of personal career development and in remuneration relative to other companies in the same market, practising always a concern for the welfare of every individual. * To generate sufficient profit to finance continual improvement and growth of the business whilst providing our shareholders with an excellent return on their investment. QUESTION TWO (12 marks) CITY LODGE VISION STATEMENT Critically evaluate the following vision statement: Through continued focus on guality of service and product, the City Lodge group aims to maintain its position as a leading provider of quality selected services hotel accommodation to their guests. This will be shown through = [ncreased occupancy * Maintained or increased average daily rates * Increased focus on the cost base + Effective management of debt levels s Consistently high standard of product and service QUESTION THREE (8) In your view, is the following mission statement appropriate for the City Lodge Hotel group? As sub-5aharan Africa's leading hotel group, we will, through dedicated leadership, teamwork and kindness, demonstrate our consistent commitment to delivering caring service with style and grace