Management Decision-Making

Instructions:

CASE NOTES:

• The case is 6 pages of text and 3 pages of exhibits.
• The first questions will ask you to describe the problem TikTok is facing.
• The remaining questions will follow the course outline:
• business environment,
• corporate resources,
• organizational structure, and
• management preferences.
• As analysts, you are being asked to assess the situation TikTok is facing.
• The focus of this assignment is on your analysis and conclusions about the issue TikTok is facing.
• You are not expected to solve the TikTok problem, indeed, a quick Google search will tell you what happened. You are expected to analyze the problem and form your own conclusions.

Question 1 (5 marks)

1a What is the issue TikTok is facing? (2 marks)

1b In its planning process to deal with the issue, who are the main stakeholders TikTok should consider? (3 marks)

Question 2 (5 marks)

2a Assess TikTok's business environment. (4 marks)

2b What conclusion or conclusions do you draw from your assessment? (1 mark)

Question 3 (5 marks)

3a Assess TikTok's corporate resources. (4 marks)

3b What conclusion or conclusions do you draw from your assessment? (1 mark)

Question 4 (5 marks)

4a Assess TikTok's organizational structure. (4 marks)

4b What conclusion or conclusions do you draw from your assessment? (1 mark)

Question 5 (5 marks)

5a Assess the preferences and objectives of TikTok's management. (4 marks)

5b What conclusion or conclusions do you draw from your assessment? (1 mark)