Management Decisions for Simulation (MARS)

The numbers are wrong. UPDATE: Save the image then you can see the image clearer by zoom.

Basics Instructions:

- Under Research & Development, Project Purpose (choose MODIFY PRODUCT OR REPLACE PRODUCT)

- Under Commercialized Products, Market Segment (choose BEGINNER, WINNER, PROBLEM SOLVER, CLASSIC GAMER, NOT ON MARKET for each Product C1, c2, c3, c4), then type the appropriate number for Retail Price/Unit, Wholesale Price/Unit, Advertising, Sales Promotion, Publicity)

- Under Product Distribution, type the appropriate number for the Number Of Sales Personnel and Products C1, c2, c3, c4.

- Under Market Research Reports, select the options for the Number Of Reports Purchased and Total Market Research Expenditures.

Submit Decisions You must enter your data and then press the "Submit Decisions" button in order for your instructor to receive it. You can always change your data and re-submit at a later time. The last submission prior to the time the instructor runs the simulation is always the one that is used. Managerial Detail Summary Total Budget: $4,000,000 Total Expenditures: $3,070,000 Amount Over/Under Budget: $930,000 Research & Development Number Of Ongoing R&D Projects: 0 Total R&D Expenditures: $0 Project C1 Project C2 Project C3 Project C4 Status Approved Approved Approved Approved Total Project Cost $0 $0 $0 $0 Remaining Cost $0 $0 $0 $0 Project Purpose Current $ Allocation 0 0 0 0 Product Attributes New Current New Current New Current New Current Action 4 8 6 9 Adventure 8 3 5 10 V V V V V v V Violence V 1 V 6 2 V 7 6 V 4 3 v 8 Problem Solving Difficulty Skill 5 v 2 8 10 V 8 3 V 10 V 9 Commercialized Products Number Of Products On The Market: 4 Total Communications Expenditures: $1,449,000 Product C1 Product C2 Product C3 Product C4 Market Segment Winner Beginner v Classic Gamer v Problem Solver v Retail Price/Unit $35 $50 $75 $50 $25 $35 $20 Wholesale Price/Unit $15 Advertising $100,000 Sales Promotion $50,000 Publicity $200,000 $124,000 $125,000 $50,000 $100,000 $150,000 $150,000 $175,000 Product Distribution Number Of Salespeople: 80 Total Sales Force Expenditures: $1,600,000 Mass Merchandisers Specialty Stores Internet & Other Game Rental Establishments 20 20 20 Number Of Sales Personnel 20 Time Allocation Percentage Product C1 25 25 25 25 Product C2 25 25 25 25 Product C3 25 25 25 25 Product C4 25 25 25 25 100% Total 100% 100% 100% Market Research Reports Number Of Reports Purchased: 6 Total Market Research Expenditures: $21,000 Industry Market Potential ($5,000) Perceptual Map ($2,000) Brand Awareness ($2,000) Competitive Promotional Expenditures ($5,000) Competitive Sales Force Allocation ($5,000) Competitive Sales Force Time Allocation ($5,000) Competitive Profitability by Product ($5,000) Customer Satisfaction: Beginners ($2,000) Customer Satisfaction: Winners ($2,000) Customer Satisfaction: Problem Solvers ($2,000) Customer Satisfaction: Classic Gamers ($2,000) Retailer Customer Satisfaction: Beginners ($2,000) Retailer Customer Satisfaction: Winners ($2,000) Retailer Customer Satisfaction: Problem Solvers ($2,000) Retailer Customer Satisfaction: Classic Gamers ($2,000) Submit Decisions You must enter your data and then press the "Submit Decisions" button in order for your instructor to receive it. You can always change your data and re-submit at a later time. The last submission prior to the time the instructor runs the simulation is always the one that is used. Managerial Detail Summary Total Budget: $4,000,000 Total Expenditures: $3,070,000 Amount Over/Under Budget: $930,000 Research & Development Number Of Ongoing R&D Projects: 0 Total R&D Expenditures: $0 Project C1 Project C2 Project C3 Project C4 Status Approved Approved Approved Approved Total Project Cost $0 $0 $0 $0 Remaining Cost $0 $0 $0 $0 Project Purpose Current $ Allocation 0 0 0 0 Product Attributes New Current New Current New Current New Current Action 4 8 6 9 Adventure 8 3 5 10 V V V V V v V Violence V 1 V 6 2 V 7 6 V 4 3 v 8 Problem Solving Difficulty Skill 5 v 2 8 10 V 8 3 V 10 V 9 Commercialized Products Number Of Products On The Market: 4 Total Communications Expenditures: $1,449,000 Product C1 Product C2 Product C3 Product C4 Market Segment Winner Beginner v Classic Gamer v Problem Solver v Retail Price/Unit $35 $50 $75 $50 $25 $35 $20 Wholesale Price/Unit $15 Advertising $100,000 Sales Promotion $50,000 Publicity $200,000 $124,000 $125,000 $50,000 $100,000 $150,000 $150,000 $175,000 Product Distribution Number Of Salespeople: 80 Total Sales Force Expenditures: $1,600,000 Mass Merchandisers Specialty Stores Internet & Other Game Rental Establishments 20 20 20 Number Of Sales Personnel 20 Time Allocation Percentage Product C1 25 25 25 25 Product C2 25 25 25 25 Product C3 25 25 25 25 Product C4 25 25 25 25 100% Total 100% 100% 100% Market Research Reports Number Of Reports Purchased: 6 Total Market Research Expenditures: $21,000 Industry Market Potential ($5,000) Perceptual Map ($2,000) Brand Awareness ($2,000) Competitive Promotional Expenditures ($5,000) Competitive Sales Force Allocation ($5,000) Competitive Sales Force Time Allocation ($5,000) Competitive Profitability by Product ($5,000) Customer Satisfaction: Beginners ($2,000) Customer Satisfaction: Winners ($2,000) Customer Satisfaction: Problem Solvers ($2,000) Customer Satisfaction: Classic Gamers ($2,000) Retailer Customer Satisfaction: Beginners ($2,000) Retailer Customer Satisfaction: Winners ($2,000) Retailer Customer Satisfaction: Problem Solvers ($2,000) Retailer Customer Satisfaction: Classic Gamers ($2,000)