1. Discuss the three camps of marketing goals sought in advertising. 2. What are the key differences...
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1. Discuss the three camps of marketing goals sought in advertising.
2. What are the key differences among cognitive, emotional and image ads?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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