Managerial Analysis Assignment

What went wrong? Cultural Sensitivity Versus Cultural Appeasing in MarketingOverview and Thoughts

Culture is a system of values and norms that are shared among a group of people and that when taken together constitute a design and a structure for style of living and methods of exchange. Culture is simply the way of life, including economic choices, social priorities, what society considers to be right and wrong, and also how to process feelings.

By now, many (if not all) successful businesses, both local and international, have realized that the world is culture-rich thanks to the ease of access to information.

So, more cultures mean more opportunities, and more opportunities means more ways to profit. Many businesses now strive to please and appeal to as many different groups as possible.

Sounding and appearing culturally understanding and sensitive is the way to do business right these days, especially when the world is mostly inhabited by young people who value others' ways of life more than any other generation before them. As of 2020, there were 4.9 billion people who are 39 years of age or younger.

Check outVisualizing the World's Population by Age Group by copying and pasting the following link into a new web browser: https://www.visualcapitalist.com/the-worlds-population-2020-by-age/

Now, what if a business could serve multiple cultures while includingall cultures? How cool is that?

Assignment Description

Meat & Livestock Australia is an independent company that regulates standards for meat and livestock management in Australian and international markets. The company has approached you to provide them with your professional insights regarding their newand culturally sensitivemarketing approach to increase sales for lamb meat. Your job is to evaluate their international marketing approach, particularly their new Lamb The Meat More People Can Eat You Never Lamb Alone ad, and prepare a professional, organized, and detailed report with recommendations. The structure of the report is outlined in the following section.

The company's marketing team that prepared the ad believes that the ad clearly and effectively delivers their message to their consumers, which is centered around community, understanding, peace, unity, and respect for all cultures.

Writing Style (A P A) and Page Number Requirements

• Font type: Times New Roman or Arial
• Font size: 12
• Spacing: Double
• Number of pages: Two to three pages, not counting the separate Title page and the separate References page

Content Structure and Requirements

• Tit le page
  • Ti tle of the paper (your choice)
  • Name of the author (your name)
  • Email address of the author
  • Class name
  • Professor's name
  • Date
• Content Structure
  • Introduction: Briefly state your understanding of the importance of cultural consideration in marketing approaches. State what aspects of culture multinational corporations must consider when attempting to communicate with consumers in a foreign market.
  • Advertisement (Ad) Analysis:
    • Strengths: State the strengths of the ad.
    • Weaknesses: State the weakness of the ad.
    • Opportunities: State the opportunities that this ad could open up to the company.
    • Risks: State the risks associated with the ad.
  • Recommendations: Provide your final assessment and evaluation, and state whether the ad is appropriate or not, and state the key reasons for your conclusion. Briefly provide an alternative approach, ad, or message that the company could use to reach and relate to the most consumers possible in the international market for their lamb meat.

Reference List

• Use two to three credible sources to support your argument.
• Cite any sources used. The references need to be in A P A format.
• Use A P A Resources. to learn more about how to cite and format resources.