Question: Managers consider several different rationales when adapting marketing program elements, such as q , high and relatively stable incomes of buyers belonging to the global

Managers consider several different rationales when adapting marketing program elements, such as q,
high and relatively stable incomes of buyers belonging to the global market segment
stable demand of consumer goods worldwide
differences in living standards and economic conditions
need for improved planning and control
Managers consider several different rationales when adapting marketing program elements, such

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