Question: Managers must be prepared to modify their strategy when Multiple Choice rivals make or adjust moves in the market due to the shifting needs of

Managers must be prepared to modify their strategy when
Multiple Choice
rivals make or adjust moves in the market due to the shifting needs of buyers.
the current strategy is working satisfactorily.
customer preferences and buyers needs remain largely unchanged.
economic conditions are stable and the company is on a smooth path to growth.
rivals announce their monthly profit margins to the public.

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