Question: Managers should abide by these principles in interpreting metrics for purposes of measuring marketing effectiveness. Stick strictly to the numbers. None of these. Ignore their

Managers should abide by these principles in interpreting metrics for purposes of measuring marketing effectiveness.
Stick strictly to the numbers.
None of these.
Ignore their instincts.
Use absolutes versus ranges for outcomes.
Managers should abide by these principles in interpreting metrics for purposes

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