Question: Managers who use the communications effects pyramid to set objectives believe that advertising and promotion cannot accomplish lower - order objectives. the foundation of the

Managers who use the communications effects pyramid to set objectives believe that
advertising and promotion cannot accomplish lower-order objectives.
the foundation of the communications program is set by accomplishing lower-level objectives such as awareness, knowledge, and comprehension.
advertising and promotion should first accomplish lower-level objectives such as trial and purchase.
lower-level objectives such as purchase and reuse form the foundation of the communications program.
advertising and promotion should first accomplish higher-order objectives, such as trial and purchase, and then create awareness and brand knowledge.
Managers who use the communications effects pyramid to set objectives believe

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