Question: Managing consumer perceptions (a) How consumers' perceptions of a brand can be managed in the realm of Fast-Moving-Consumer-Goods? Select one alternative: 1- associating symbolic meanings

Managing consumer perceptions (a)

How consumers' perceptions of a brand can be managed in the realm of Fast-Moving-Consumer-Goods?

Select one alternative:

1- associating symbolic meanings

2- promotions

3- price reduction

4- cause related marketin

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