Question: Managing consumer perceptions (a) How consumers' perceptions of a brand can be managed in the realm of Fast-Moving-Consumer-Goods? Select one alternative: 1- associating symbolic meanings
Managing consumer perceptions (a)
How consumers' perceptions of a brand can be managed in the realm of Fast-Moving-Consumer-Goods?
Select one alternative:
1- associating symbolic meanings
2- promotions
3- price reduction
4- cause related marketin
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