Managing Customer Costs or Customer Promises Select three or four websites from different Banks. Evaluate them according to the criteria listed below as well as your own ideas about good web design and how to promote the organization and its services to the various groups who are potential users. Compare and contrast the websites. For the site that you judge to be the poorest in your evaluation, provide some recommendations that would improve it. Effective services communication includes some of the following criteria: Presenting vivid information Using interactive imagery Focusing on tangibles Featuring service employees in communication Promising what is possible Encouraging word-of-mouth communication