Question: MANAGING CUSTOMER HETEROGENEITY AT DENTMAX How do we effectively segment the market for dental X-ray intraoral sensors, based on the differing needs of dentists? What

MANAGING CUSTOMER HETEROGENEITY AT DENTMAX

How do we effectively segment the market for dental X-ray intraoral sensors, based on the differing needs of dentists? What segments) of the market are we drawing our customers from? How can we position ourselves even more strongly in these segments? Given the needs that we can (and cannot) fulfill, are there segments we could be going after? How do we position ourselves to compete strongly in these new segments?

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