Question: Managing Customers Prepare customer profitability analysis for each customer group and comment on their relative profitability. Would you recommend dropping customer group that is not

Managing Customers

  • Prepare customer profitability analysis for each customer group and comment on their relative profitability.

  • Would you recommend dropping customer group that is not profitable that generates the less?

  • "Individual customer satisfaction does not necessarily lead to customer profitability. Moreover there are many other factors that may assist in understanding and managing the firms customers" please explain this statement.

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