Managing the Customer Journey Marketing Simulation: Adobe's Data$-$Driven Operating Model $($DDOM$)$

This simulation is an individual simulation addressing the following $2$ questions:

Students will run the simulation prior to class and submit answers. Please note that your simulation score will also be considered in grading this report.

The simulation is available on Harvard publishing.

It has to be purchased as part of the course so that the instructor is able to view it$.$

$1.$ What approach did you use in your budget allocation and why?

$2.$ Why are people cancelling and what can we do to stop the leakage?

Your report should be single$-$spaced $10$ point font

Please include your ARR Total $\%$ of targets met in your answer