Question: Mandy is developing a marketing plan for the new range of products that her company will be selling. When choosing a target, she must consider

Mandy is developing a marketing plan for the new range of products that her company will be selling. When choosing a target, she must consider various factors such as:

(

Select all that are relevant.

)

Select one or more:

The product

s life

-

cycle stage

The degree of product variability

Competitors

marketing strategies

Market variability

The company

s resources

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