Question: Manfred Inc. is developing a new product. There is a $4 million development cost and $2 million costs of marketing, the latter incurred only if
Manfred Inc. is developing a new product. There is a $4 million development cost and $2 million costs of marketing, the latter incurred only if the product is successful and the company decides to market it. There is a 25% probability of technological failure. There are three possible market conditions if the product is marketed.
| Market | Probability | Sales Volume | Net Revenue (in 1000s) |
|---|---|---|---|
| Great | 0.45 | 600 | 10800 |
| Fair | 0.35 | 300 | 5400 |
| Awful | 0.20 | 90 | 1620 |
The following architecture of the decision tree is presented for this problem.
Manfred Inc. Decision Tree
What is the expected value at node 2 (accounting for development and marketing costs) in 1000s of dollars? (Provide 1 place of decimal)
Assuming risk neutral decision making, which of the following is correct for Manfred Inc. decisions?
Question 13 options:
|
| Manfred should develop the product and market it if successful |
|
| Manfred should not develop the product |
|
| Manfred should develop the product but should not market it |
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