Question: Manitowoc Crane ( A ) . Manitowoc Crane ( U . S . ) exports heavy crane equipment to several Chinese dock facilities. Sales are
Manitowoc CraneAManitowoc CraneUS exports heavy crane equipment to several Chinese dock facilities. Sales are currently units per year at the yuan equivalent of $ each. The Chinese yuanrenminbi has been trading at Yuan$ but a Hong Kong advisory service predicts the renminbi will drop in value next week to Yuan$ after which it will remain unchanged for at least a decade. Accepting this forecast as given, Manitowoc Crane faces a pricing decision in the face of the impending devaluation. It may either maintain the same yuan price and in effect sell for fewer dollars, in which case Chinese volume will not change; or maintain the same dollar price, raise the yuan price in China to offset the devaluation, and experience a drop in unit volume. Direct costs are of the US sales price.aWhat would be the shortrun oneyear impact of each pricing strategy?bWhich do you recommend?Manitowoc CraneAManitowoc CraneUS exports heavy crane equipment to several Chinese dock facilities. Sales are currently units per year at the yuan equivalent of $ each. The Chinese yuanrenminbi has been trading at Yuan$ but a Hong Kong advisory service predicts the renminbi will drop in value next week to Yuan$ after which it will remain unchanged for at least a decade. Accepting this forecast as given, Manitowoc Crane faces a pricing decision in the face of the impending devaluation. It may either maintain the same yuan price and in effect sell for fewer dollars, in which case Chinese volume will not change; or maintain the same dollar price, raise the yuan price in China to offset the devaluation, and experience a drop in unit volume. Direct costs are of the US sales price.aWhat would be the shortrun oneyear impact of each pricing strategy?bWhich do you recommend?
Manitowoc Crane A Manitowoc Crane US exports heavy crane equipment to several Chinese dock facilities. Sales are currently units per year at the yuan equivalent of $ each. The Chinese yuan renminbi has been trading at Yuan but a Hong Kong advisory service predicts the renminbi will drop in value next week to Yuan$ after which it will remain unchanged for at least a decade. Accepting this forecast as given, Manitowoc Crane faces a pricing decision in the face of the impending devaluation. It may either maintain the same yuan price and in effect sell for fewer dollars, in which case Chinese volume will not change; or maintain the same dollar price, raise the yuan price in China to offset the devaluation, and experience a drop in unit volume. Direct costs are of the US sales price.
a What would be the shortrun oneyear impact of each pricing strategy?
b Which do you recommend?
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