Many companies, including GE, Quaker Oats, and United Technologies, report millions of dollars of savings from usingreverse
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Many companies, including GE, Quaker Oats, and United Technologies, report millions of dollars of savings from usingreverse auctions rather than traditional purchasing methods. Ofcourse, business marketing strategists fear that these auctions will transform their products and services into commodities.Propose particular strategies that marketing managers might followto deal with this challenging situation.
Related Book For
Cost Management Measuring Monitoring And Motivating Performance
ISBN: 9781118168875
2nd Canadian Edition
Authors: Leslie G. Eldenburg, Susan Wolcott, Liang Hsuan Chen, Gail Cook
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