Many companies with established culture and values can find it difficult to adapt to changes in the
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Many companies with established culture and values can find it difficult to adapt to changes in the business environment. Examine how Shell was able to adapt to the changing business environment without sacrificing its culture and values
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Entrepreneurship Successfully Launching New Ventures
ISBN: 978-0133797190
5th edition
Authors: Bruce R. Barringer, R. Duane Ireland
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