Many digital content creators strive to attract consumers using the social media. Some content creators continue to be successful in influencing their consumers to purchase their products or service. However, some of them fail multiple times.

$2\mathrm{.}1$ Explain what the communication techniques are adhered by the content creators to be successful in attracting the consumers using the AIDA MODEL $(6$ marks$)$

$2\mathrm{.}2$ Analyze the communication model from Shanan and Weaver which explores the appropriate transmitters. Explain how to avoid the $3$ levels of communication problems associated by social media $(9$ marks$)$