Many digital platforms and social media size which can be referred to as channels are Wright leaves and marketing strategies ways of leveraging them include hosting social media, giveaways, and partnering with social media influencers these communication channels may attract buyers and increase customer loyalty. However, some businesses don't use these channels to their advantage.

$1.$identify a company that could benefit from leveraging, digital marketing, and social media better? The brand I chose is Marlboro a cigarette company

$2.$ Select two digital and social media channels who strength will make it a potential marketing tool for the company selected. Why would these channels benefit the company? What type of social media post or content will be helpful?

$3.$ Determine to keep performance indicators KPI's to measure the success of the selected channels.?