Many marketers engage in what is called micro-marketing or database marketing (casinos, mail order companies such as L.L. Bean, etc.). Describe how such micro-marketers go about the business of marketing AND how it differs from traditional mass marketers (such as Heinz and other package goods companies). In so doing, talk about the nature of the information that they have to work with, compared with mass marketers (be specific about this). How does this affect how a marketer goes about marketing analyses such as segmentation and targeting (as well as strategy). SO, you should be clear on how micro-marketers engage in targeting, compared with mass marketers be pretty specific about differences. How might it affect their strategy for the targeted segments? Be clear about what is similar and what is different between micro marketing and mass marketing.