Many of the activities that take place at Barnes & Noble stores (or at Barnesandnoble.com) do not
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Many of the activities that take place at Barnes & Noble stores (or at Barnesandnoble.com) do not require a purchase. Participating in discussion groups and going to in-store performances are free. And obviously it doesn\'t cost anything to simply go in, sit in a chair, and read a book. So why do people buy? How do these free activities (behaviors) influence consumers\' affect and cognition?
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