Many people dislike or fear certain products and would not 'demand' them at any price. How might

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Many people dislike or fear certain products and would not 'demand' them at any price. How might a health-care marketer manage the negative demand for such products as colon-cancer screenings?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 20, 2024 02:22 AM

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Many people dislike or fear certain products and would not 'demand' them at any price. How might

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International Marketing And Export Management

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