Many people today do not know which fork to use when they are invited to a seven-course dinner. They don't know the proper way to butter a piece of bread or dish to use to keep a bread. To train in this etiquette knowledge, many companies, especially those in the Silicon Valley, are hiring a service provider that teaches an eight-hour course in etiquette. To cater to this need, several companies have come up with grooming/etiquette modules of different duration ranging from INR 5000 to INR 25000 and with a certification and want to promote it to corporates. Question: How marketing to corporate will be different from marketing to end consumers?